The interdependence of the competitiveness of a modern university and its human resources potential

Abstract

In the article the problem of determinism of two phenomena was considered: the competitiveness of a modern university and the personnel potential of the faculty and staff of the university. Based on the analysis of the definitions available in scientific works, the author determines the essence of the key concepts related to the subject of the study: “competitiveness of the university” and “personnel potential”. The analysis of individual competitive advantages reflecting the development of modern Kazakhstani universities is carried out on the example of Toraighyrov University. The pros and cons of two documents developed at Toraigyrov University ― the Regulations on the Personnel Reserve and the Regulations on the system of Key Performance Indicators (KPIs) were analyzed. The entrepreneurial orientation of its educational activities was considered as one of the competitive advantages of the Toraigyrov University. An unambiguous conclusion was made about the mutual dependence of the personnel potential and competitiveness of the university.